Instagram is one of the biggest social media networks on the market right now. With over 1 billion active monthly users and 25 million active business accounts, it’s clear they are not going anywhere soon. According to the Instagram business website, 80% of accounts follow a business on Instagram. Wouldn’t it be nice if one of those businesses was yours? There is no reason it shouldn’t be. That is why Instagram marketing is essential for both small and big businesses. So, it is very important to learn how to use Instagram effectively for marketing your business.
Strategies on how to use Instagram for marketing
Optimize your bio
The very first thing you should do on Instagram whether you are just getting started or whether you are looking to take your account to the next level is to optimize your bio. You should describe accurately and concisely what you do and who you do it for. This is also an opportunity to talk about why you are worth following.
If you have successfully brought your audience to your bio, the next step is to follow them up with an effective call to action. This could either be a freebie or a guide or a lead magnet. But make sure the page you are redirecting your audience is mobile friendly as almost all the users are on a mobile device.
Have a brand plan
The two words that can help you build an effective brand plan are
Consistency, which means that you are applying a regular schedule i.e. you are posting regularly, responding to comments and DMs on a regular and consistent schedule. All of which proves that you are a reliable and trustworthy brand.
Clarity is all about your style and making sure that it is clear about exactly what you do, who you do it for and why you are worth following as we’ve discussed. But also the theme and the tone and the style across your entire account. Confusing someone is one of the quickest ways to lose your audience. So, make sure you don’t do it.
Leverage feed and stories
You should make sure you have curated and created your absolute best content in your feed so you’re really portraying your best brand image possible. Then, use stories to show things in real-time, live-action as they happen.
Hashtags are so important and so many people are still missing the boat here in leveraging and using them across all of their posts. It is important because this is how people will find you and your content. Following are some cool hashtags tips to elevate your game:
Find out what others influencers in your space are using, what the top brands and the competitors are using to attract and build an audience. Also, you need to find out the hashtags that your ideal target market is using, because these are the people you are trying to show up for.
After you have done your research and got a stockpile of hashtags ready to use, vary them. You can continue showing up in front of new and varied audiences by using a variety of different hashtags. If you stick to the same hashtags, time and time again, you will show up in front of the same people. So your account will stagnate and not grow as much as it could by varying the people you are trying to reach.
These were some basics of Instagram marketing. Let’s get into some advanced techniques which will help you take your business to another level.
I’m sure you’ve heard of influencer marketing where celebrities and people with large accounts do campaigns and get paid to promote a product on their feed. But there is a sub-segment of this massive industry known as micro-influencers. They are niche-specific businesses or people with tiny audiences of the same people that you are trying to reach.
By going after them, you can often get incredibly cost-effective placements and postings, and reach exactly where you are trying to reach. But finding the right micro-influencer will take a bit of research. Still, well worth the effort.
Tools for Instagram Marketing
Formerly Skedugram, Sked Social allows you to schedule or queue your Instagram posts. If you’d like to set and forget your updates or want to make sure your posts are published at a specific time and date, it’s a very handy tool.
Since you can’t share other people’s Instagram posts within the Instagram platform, you need Instagram tools like repost which allow you to share other people’s posts on your account. There are many apps available for the same.
Gleam allows you to set up Instagram contests to increase engagement, brand awareness, and grow your mailing list.
It allows you to search a competitor’s account and pull their engagement rate and followers’ account.
It is the best Instagram marketing tool for image creation. You can edit images for free using the templates. It works like a charm for beginners who has no background in graphic design.
It allows you to include multiple links in your bio instead of just one link.
Do’s and don’ts of Instagram marketing
- Get your followers to engage as much as you can by applying different tactics.
- Use high-quality images.
- Keep a consistent visual aesthetics for all your posts.
- Keep to a schedule.
- Have up to date and relevant hashtags.
- Include a subtle call to action on 50% on your posts.
- Respond quickly to comments and DMs.
- Get creative.
- Keep up with the algorithm.
- Step lightly on controversial topics.
- Don’t put hashtags in captions.
- Don’t forget about current followers while targeting a fresh audience. Nurture the existing followers.
Instagram marketing vs Facebook marketing
There has always been a debate on the best platform for marketing. I’ve got this covered in this article. Check it out.
To run campaigns on Instagram, you need to have a Facebook Ads manager. Everything related to Facebook ads is also discussed in that article.
Can you do Instagram marketing all by yourself?
Yes, you can easily do that. But there are skilled professionals whose job is to only manage social media profiles of their clients. You can hire them to help your business grow. If you are low on budget and want to do this on your own, this article will help to understand the basics of becoming a social media manager.
I hope you liked the different ways to leverage Instagram to effectively market your business. The next approach you should take is marketing through videos. YouTube is the go-to platform. It is powerful to reach a wider audience. Check out about YouTube marketing here.
Let me know in the comments about this article. Happy marketing!